Story, Strategy, & Systems worked on together.
APPROACH
The work may begin with a strategic plan, a brand, a board question, a team challenge, a new initiative, or a communications problem. It usually does not end there, because the real issue is often somewhere underneath.
Story
Questions We Ask: What are you actually trying to change? What do your people need to understand? What are you saying publicly that your internal systems cannot yet support?
For organizations that need to explain their work more clearly.
Strategy
For organizations that need to decide where they are going.
Systems
For organizations that know where they are going but don’t yet have the structure to support it.
ALSO
Facilitation & Advisory
Strategic planning sessions, board retreats, stakeholder listening sessions, and ongoing advisory support — designed around your people and followed by synthesis and clear next steps.
The right starting point depends on the organization.
WAYS TO WORK TOGETHER
One clear need — messaging, facilitation, brand direction, planning, or an organizational assessment.
Focused Project
Discovery, stakeholder input, strategy, communications, systems design, and implementation, combined.
Broader Engagement
Advisory & Fractional
Ongoing senior-level support without requiring a full-time position.
When a project needs specialized design, writing, research, evaluation, web, photography, or production support, Goodluck Consulting builds a managed project team around the work. Additional capacity is added around the work, not between you and the strategy.
You work directly with Marian.
PRINCIPAL-LED
HOW AN ENGAGEMENT RUNS
Projects are structured as fixed fees or monthly retainers, not hourly billing, so budgets are clear from the start.